The development of the 'O'

For those of you interested in marketing and design, here is how the Obama campaign's signature 'O' logo came about. The logo creation process went through many drafts as seen below.

Then it was narrowed down to the final three.


With a small tweak, the final logo was created.


Below are two videos describing the creative process and the launch of the logo.
Video 1- The Development
Video 2- The Launch (see the 1:45 mark- 'going viral')





You can view the article here.